Techniken des low-risk-trading


This is where the lowest risk entry point was found in this trade. If we look to the right, we can see previous inflection points highlighted in yellow. These would be deemed areas that would attract buyers. Once a trader learns the skill of identifying these levels, the biggest challenge is putting on the trades.

Why do I say this? Well, all of these trades are being placed when price is either retracing or the market is moving strongly into one of these areas. Only by knowing probabilities and accepting risk can a trader place these trades with a high degree of self-assurance. The other issue is patience. There is no legal principle according to which a sign which has a positive connotation possesses little or no distinctive character. In those cases, it is possible — inevitable, even — that, in the mind of the consumer, the function of indicating origin can be masked by the other function.

It held that those various elements make the mark distinctive only if it is perceived immediately by the relevant public as an indication of the commercial origin of the goods and services covered by that mark. It held that, in the case before it, the relevant public perceives the mark, first and foremost, as a promotional formula. Thus, such a mark can be perceived by the relevant public both as a promotional formula and as an indication of the commercial origin of goods or services.

It follows that, in so far as the public perceives the mark as an indication of that origin, the fact that the mark is at the same time understood — perhaps even primarily understood — as a promotional formula has no bearing on its distinctive character. The second part of the first plea raised by Audi in support of its appeal must therefore be upheld and, accordingly, the first plea in law must be upheld without it being necessary to examine the first part of that plea.

That is the position in the present case. According to the Board of Appeal, a combination of words which limits itself to that banal objective message is, in principle, devoid of any inherently distinctive character and cannot therefore be registered unless it is shown that the public has come to perceive it as a trade mark. That can be the position, in particular, where those marks are not merely an ordinary advertising message, but possess a certain originality or resonance, requiring at least some interpretation by the relevant public, or setting off a cognitive process in the minds of that public.

However simple such a message may be, it cannot be categorised as ordinary to the point of excluding, from the outset and without any further analysis, the possibility that that mark is capable of indicating to the consumer the commercial origin of the goods or services in question. Furthermore, that slogan exhibits a certain originality and resonance which makes it easy to remember. If we look to the right, we can see previous inflection points highlighted in yellow.

These would be deemed areas that would attract buyers. Once a trader learns the skill of identifying these levels, the biggest challenge is putting on the trades.

Why do I say this? Well, all of these trades are being placed when price is either retracing or the market is moving strongly into one of these areas. Only by knowing probabilities and accepting risk can a trader place these trades with a high degree of self-assurance. The other issue is patience. Indeed, this style of trading perhaps is not for everyone, but regardless of your method, identifying and executing low risk entries are the hallmark of a consistently profitable trader.